A series of things happening doesn’t make a story. Without a clear premise, readers have no idea what to expect from the story or why they should keep reading. Here's how to establish your premise from the start.

When done well, rhyming picture books are snappy, quotable, and fun to read. Children retain the words more easily and begin to identify patterns and sounds: a real treat. The problem? Writing a good rhyming picture book is much trickier than it looks.

So often, story ideas begin with characters. Writers have a picture in their mind of a character they’ve never met, and from there a new story is born. How do we create characters that resonate with readers, though? What needs to go into the mix?

It’s time for NaNoWriMo! How do those authors who publish in multiple genres do it? It’s challenging enough to craft a good story in one genre, especially for brand-new writers.

Picture books are so fun to read aloud! Readers can play with the volume, pitch, and inflection of their voices to give the verses maximum effect.

Your character names and made-up words should add meaning to your story. Here are five tips for picking names and creating words that enhance your story world.

The “chosen one” premise is the focus of many books. They're the only person who can save the town, world, or galaxy. But writing a "chosen one" story is harder than it seems. How do you successfully execute this premise?

Many authors write under a pseudonym, also known as a pen name. If you think writing under an alias is in your future, here are some criteria to help you decide. I’ve also got some tips on how best to come up with one.

How do you write shy characters? Shy people often have rich inner worlds that are teeming with life; they’re just selective about who they let inside. Here are a few ways to help you show your shy character’s true nature.

The act of writing theme is an important ingredient in storytelling, but it doesn’t have to resound with Meaning-with-a-capital-M. In fact, theme works best when it’s subtle and even open to interpretation. Here are three tips that’ll help you incorporate theme into your story.

Uncap those pens, pop open those PCs, and crack your knuckles. It’s time to dive into good ideas for books, and how to brainstorm. Good Story Company is here to help you stay inspired with our quirky list of good ideas for books.

Thinking about a “target audience” can sound cold and impersonal, especially for writers who are pouring their hearts into a manuscript. After all, it’s not like we’re lining readers up, eyeing the red circles painted on their torsos, and lobbing our books at them. Or are we?

Wondering how to write diverse characters? Many writers aspire to create worlds that look like a true fusion of personalities and cultures, religious beliefs, and ethnicities. How do we create art that imitates the life we are striving for?

If you’re interested in writing a children’s picture book that uses fantasy elements to engage readers in a meaningful way, then you’ve come to the right place. In this post, we provide four tips on how to write original, highly engaging fantasy picture books that stand out!

If you’re an author/illustrator in the picture book business, you probably feel like you’re at an advantage. While there is value in being able to create an entire work on your own, I’d like you to imagine not using your words. What does it look like to create wordless picture books?

Story ideas don’t always come easily, but sometimes we get glimmers that turn into a list of foggy ideas. How do we decide which new idea to run with? And how do we take steps to make it shine?

A fantasy premise that doesn’t engage on any themes of good versus evil can feel empty, but when those lines are too stark, it can feel a bit thin. So how do you find the balance?

Stories are like people. They have a body, and a soul. The body is the plot, the actions that happen. And the soul is the character, the protagonist, the key person (or persons) bound by the circumstances of the plot and forced into decisions.