Promote Your Book for Free
by Mary Kole | Former literary agent, now a freelance editor, writing teacher, and IP/story developer for major publishers and creators.
Self-publishing a book is a great way to get your work out into the world, but it can be difficult to get noticed in the sea of competition unless you employ some pretty drastic book promotion strategies. Fortunately, there are many ways to promote your book for free that self-published authors can use to market their books and increase sales.
How to Promote Your Book for Free
One of the most important steps for any self-published author is to establish an online presence by creating a professional author website. This will serve as a hub for all of your marketing efforts and will help you build a target audience. You should also make sure to include a reader magnet at the front and back of your book to encourage people to sign up for your mailing list. These are some of the easiest tools to promote your book for free.
Use Social Media to Promote Your Book for Free
Another great way to promote your book for free is to join Facebook groups in your niche. This will help you connect with potential readers and build relationships with them. Additionally, you can try Amazon ads, which are relatively inexpensive and can help you reach a larger audience.
Goodreads is another great platform for self-published authors to promote your book for free. You can add your book to lists related to your book genre and increase your chances of new readers discovering you. You can also record video interviews to share on any social media platform for writers and create a buzz about your book before launch.
Finally, if you are traditionally published, you can leverage your publisher to help spread the word about your book (but you can’t expect them to do much book marketing on your behalf, as this role mostly falls on the writer’s shoulders). Ask them to send out press releases and contact book bloggers and influencers in your niche or writing for your target audience. They have their own ways to promote your book for free or at a minimal cost, even if your budget for marketing is small.
These are just a few of the many ways to promote your book for free that both self-published and traditional authors can use to do book promotion and increase book sales. With a little bit of effort and dedication, you can reach more readers and build a successful platform for your current project, and any books that follow.
Customized Book Marketing Solutions
Marketing services for writers are essential if you’re looking to reach audiences and stand out on shelves. Whether you’re looking to build your platform ahead of publication or already have a book out, we can help with marketing strategy and even do the heavy lifting. Reach more readers, build an audience, and increase your visibility. Good Story Marketing plans and services can help you achieve your goals and tell your story to the world!