Social Media Presence for Writers
by Mary Kole | Former literary agent, now a freelance editor, writing teacher, and IP/story developer for major publishers and creators.
As a creative writer, you already know that you need to build your social media presence and engage with your followers. With the right book promotion strategies, you can increase your visibility and online presence, reach new audiences, and cultivate relationships with readers. Here are a few tips on how to optimize your social media presence if you’re a creative writer.
Create Quality Content for Your Social Media Presence
The key to a successful social media presence is creating quality content. This means that what you post should be interesting, informative, and engaging, rather than a constant ad. Not everything has to be overt book promotion, even if it’s sneaky book promotion. Aim for posts that add value or spark conversation—a funny meme here or there is always good, too. Additionally, be sure to keep up with current events and write about topics that are relevant to your target audience.
Engage with Other Writers and Influencers
Social media presence is about more than just creating content—it’s also about building relationships. Follow other writers whose work interests you and interact with them by commenting on their posts or messaging them directly. Just make sure to contact them the way you would like to be contacted, rather than spamming them or only pursuing your own agenda.
Additionally, consider reaching out to influencers in your niche and asking them to share or promote your book. A newsletter swap, for example, will help increase your reach and show potential followers that your work has been endorsed by people they already follow and trust. Options like influencer marketing are also available, but these personalities charge for sponsored posts and ads, so you may want to build your social media presence on your own first.
Be Consistent with Your Social Media Presence
Finally, make sure you’re consistent with your posting schedule. Posting regularly will keep people interested in what you have to say and give them something to look forward to each day or week or month. Posting is more important than posting very frequently, but regularity and consistency matter. Posting regularly also helps create an organic relationship between yourself and other users because they know when to expect something new from you. You may not be able to immediately manufacture a viral social media presence, but a reliable social media presence is a great thing to commit to.
Social media is a great way for creative writers to reach new audiences, foster relationships with readers, promote their work, and gain visibility online. To get the most out of it though, it’s important that you create quality content consistently while also engaging with others in the writing community. By following these tips, you can optimize your social media presence as a creative writer.
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