Novel Marketing Tips
And Suggestions
Publication isn’t the end of a journey, it’s the beginning. And we won’t lie to you: marketing is hard. Here are some tips for effective book marketing, both in-person and digitally.
Upcoming Webinars
This inspiring, creative webinar is a great way to get in the right frame of mind for a successful writing year. There's advice here for writing, creativity, and living a more artistic life in general.
Videos
Despite the challenges of balancing writing with a day job and parenting, middle grade and YA author Tracy Badua keeps churning out adventurous contemporary fantasy stories. Tracy’s books explore themes of cultural identity, family expectations, and folklore, even drawing inspiration from Filipino superstitions she grew up with.
Young adult author Farrah Penn details her publishing journey, from striking out on submission to her debut novel. Listen in to this conversation for thoughts on the young adult genre, using tropes, crafting stakes and curveballs for your characters, and how screenwriting may help when writing a novel.
How do new authors find their ideal readers? Jenn Hanson-dePaula guides you through the steps of elevating your book promo! Tune in to hear her take on what marketing is and isn’t, tips for building your social media platform (including valuable advice on what to post), and why you should have a newsletter.
Danielle Marietta joins the podcast to discuss Books & Things Publishing, the children’s book sphere, and the importance of promoting diverse authors. Tune in to learn more about Danielle’s writing journey, and her tips on self-publishing, social media marketing, and connecting with your target audience.
Romance author Allison Speka joins the pod to discuss her journey into writing and self-publishing. She talks about her love for the romance genre and shares her experience with self-publishing, including tips on cover design, book marketing, and the value of learning from other indie authors.
Book Marketer and PR Coach Emily Enger joins Mary to talk about some of the aspects of the writing process that might leave a yucky taste in our mouths. Tune in for actionable tips and insights into a publicist and marketer's side of the publishing world.
What's a lead magnet, and how can it help you establish your career as an author? Get valuable insights on creating an effective lead magnet, building your email marketing list and engaging potential readers.
Join Mary Kole and Sara Zarr as they talk about the complex realities surrounding publishing and becoming a career author within a rapidly shifting YA and Middle Grade marketplace. Sara Zarr brings insight and personal experiences to surviving the sudden and drastic changes within the YA marketplace.
Communicating with literary agents is an important part of the querying process. Here are some communication do's and don'ts that'll give you the best shot at receiving a response to your query.
Debut middle grade author Rebecca Ansari chats with Mary about the journey from aspiring writer to published author, MG craft insights, and what new things she has in the works!
Many aspiring writers hope to quit their day jobs so they can pursue writing for a living, but is this a realistic goal? Here's an overview of what to expect if you want to pay the bills with your writing.
Writing in the new adult category might be a great career move, or it might be risky. Is it right for you?
Benjamin Roesch joins us to talk about his debut novel—but not his first novel—published with LGBTQ+ young adult indie publisher Deep Hearts. We talk about turning short stories into a novel, coming of age fiction, and being an older debut writer.
Lisa Stringfellow, award-winning author and middle school teacher, discusses her debut novel about mermaids and mythology set in the Caribbean, “A Comb of Wishes.” She talks through her long journey from draft to finished book—plus plans for Book 2—and shares craft and industry tips she’s learned along the way.
Author and former assistant professor of creative writing Leslie C. Youngblood joins Mary Kole on the Good Story Podcast. She shares her journey through her MFA program, gives tips on crafting interesting character relationships, and weighs in on one of the hottest questions for authors today: traditional or self-publishing?
A conversation with debut science fiction and fantasy author Rebecca Coffindaffer (CROWNCHASERS, out now from HarperTeen) all about worldbuilding.
Writer, writing teacher, ghost writer, and general literary icon Roz Morris joins Mary Kole for an interview on the Good Story Speaker Series. They dive into the mechanics of storytelling and discuss how to connect with your audience—whether you're writing someone else's story or your telling your own.
Mindy McGinnis—mystery, suspense, thriller author and dog haver—joins the Good Story Podcast to talk about her upcoming work with James Patterson, book snobbery, and showing characters' humanity.
NYT Bestselling young adult and middle-grade author Jonathan Auxier joins Mary Kole to discuss visual writing, worldbuilding, and how different media use dialogue to create action.
Publishers can pay people. The upsetting thing is who they choose to pay, how they choose to pay them, and whatever calculus they've used to arrive at those decisions doesn't seem equal. This is going to be a hard ongoing conversation, but a necessary one.
How do so many bad books get published? Today, we'll be discussing this question, one that a lot of writers shout at the top of their lungs when they get yet another rejection.
Should you post your writing online to attract attention? What are the risks and benefits? Learn all about posting writing online with this video.
A short, information-packed writing class on what readers want. It's simple. By thinking about what readers want from their stories, writers can harness the power of reader emotion to write amazing stories, novels, screenplays, picture books, poems, and more.
How do you have a career in publishing? This is the question on a lot of minds. Do you have to move to NYC? Do you have to be incredibly lucky? Learn how to have a publishing career with this video.
Allow yourself to dream big. What does that look like for this project or for yourself as a writer? Some writers want movie adaptations, or to write a New York Times Best Seller, but a lot of people just want to keep writing.
This is everybody's favorite fucking topic. It is swearing in children's books. Very controversial. Keep in mind the power gatekeepers have in children’s publishing.
It may seem weird to talk about failure and rejection in writing context as a good thing. But I really want to help you reframe it, because the actual writing journey is rather long. If you don't enjoy the actual writing process, you're gonna have a tough time because there is so much rejection and failure inherent in that journey.
Publishing loves its buckets. In children's books, there are several buckets that you need to fit into, with word count guidelines and all of that. There are buckets and tropes in adult publishing as well. Books that don't lend themselves easily to categorization can be a really difficult sell.
This is a conversation for a little bit more of an advanced writer. I'm going to talk about the components of what goes into a book that is likely to sell, is likely to attract agents, publishers, eventually readers, right, which is what we want.
Podcasts
There are plenty of articles online writers conference preparation—what to pack, what to wear, how to behave, and how to get the most out of your experience. But what about after the conference is over?
Writers have a love-hate relationship with word count. It’s one of the necessary evils we deal with to determine if a manuscript meets an acceptable published length. So how long should a book be? Here’s a guide to help you answer.
We asked the editors over at Good Story Editing for their favorite books of 2023. Hear their answers and add some books to your 2024 TBR!
Getting your reading life together is particularly important for writers, because reading widely and voraciously is one of the best ways to learn your craft. But there are so many books! How do you prioritize what to read?
One of the most difficult experiences for an author is changing literary agents. Sometimes, as much as many hate to admit it, seeking out new representation becomes necessary. If a relationship between an author and their agent isn’t productive, it can often be worse than having no agent at all.
Many authors write under a pseudonym, also known as a pen name. If you think writing under an alias is in your future, here are some criteria to help you decide. I’ve also got some tips on how best to come up with one.
If you’ve written a book, you’re probably considering marketing to libraries—especially if you’re a self-published author. As such, you’re the direct link between your work and the rest of the world—no fancy marketing departments to help you out.
So how do you approach marketing to libraries?
One of the most difficult parts of submitting a manuscript or query to an agent or publisher is figuring out how to write a novel synopsis. That task is different every time and for every book. Just like the task of writing each book is different and calls upon different skills, crafting a synopsis for each manuscript is different, as well.
If you’re a book nerd like us, you’re always on the lookout for books to read. Doesn’t matter that the TBR stack is out of control. To stay up to date on fresh new reads, we invite you to join our Good Story Book Club!
If you’re struggling to figure out how to write a good story, you might want to consider coming at it from a fresh angle: reading like a writer. What does reading like a writer mean?
Is it just me, or does it seem like retellings and reimagined stories are everywhere you look? Whether I’m on the Kindle page or surfing Netflix, it seems like everyone’s telling familiar tales in different ways. Here’s more about this trend and why it matters.
Turns out, there’s more to self publishing than just putting your book out there and seeing what happens. Ideally, you’ll have other people’s help as well. Here, we’ll run through the basics of self publishing in five steps.
Have you started on your writing journey and want to know how to handle the dreaded social media options? Think of social media as a way to connect to others in the writing community. While there are many platforms to consider, it’s important to pick and choose what you like and enjoy. Here’s a checklist to help you get started.
You’re published. Now what? However you got your book out into the world, you’re probably looking for more readers. Here are some DIY tips for author marketing.
“To me, re-reading my favorite books is like spending time with my best friends. I’d never be satisfied to limit myself to just one experience each with my favorite people.”
― C S Lewis
What’s the right way to have an online presence? Both before getting a book deal and after, this is a common question for writers. After all, we often hear that it is essential to get your name, your face, your everything out there in order to make potential readers aware of you.
Scanning the NYT bestseller list, you’ll see a multitude of realistic fiction books. Realistic fiction deals with life as it is now and modern problems that its protagonists may face. But what happens when reality, the very thing that gives realistic fiction its name, has inevitably changed?
Blog Posts
Mary Kole is joined by writing expert John Matthew Fox to chat about his work helping authors and founding his company, Bookfox. Conversation topics include the different publishing paths available to writers, the benefits and drawbacks of traditional vs. self-publishing, the challenges of effectively marketing one's work, and going beyond commercial success.
Despite the challenges of balancing writing with a day job and parenting, middle grade and YA author Tracy Badua keeps churning out adventurous contemporary fantasy stories. Tracy’s books explore themes of cultural identity, family expectations, and folklore, even drawing inspiration from Filipino superstitions she grew up with.
Young adult author Farrah Penn details her publishing journey, from striking out on submission to her debut novel. Listen in to this conversation for thoughts on the young adult genre, using tropes, crafting stakes and curveballs for your characters, and how screenwriting may help when writing a novel.
How do new authors find their ideal readers? Jenn Hanson-dePaula guides you through the steps of elevating your book promo! Tune in to hear her take on what marketing is and isn’t, tips for building your social media platform (including valuable advice on what to post), and why you should have a newsletter.
Danielle Marietta joins the podcast to discuss Books & Things Publishing, the children’s book sphere, and the importance of promoting diverse authors. Tune in to learn more about Danielle’s writing journey, and her tips on self-publishing, social media marketing, and connecting with your target audience.
Romance author Allison Speka joins the pod to discuss her journey into writing and self-publishing. She talks about her love for the romance genre and shares her experience with self-publishing, including tips on cover design, book marketing, and the value of learning from other indie authors.
Katie Wolf joins the pod for an inspiring conversation about getting started in publishing, work-life balance, and writing to market. She also discusses the importance of prioritizing mental health and why self-awareness is key in developing your writing craft.
Thriller vs. Suspense... what's the difference? Heather Dixon, whose debut novel Burlington hits shelves this week, chats with Mary Kole about getting published and the appeal of suspenseful women's fiction.
Rob Kent, author and host of the Middle Grade Ninja podcast, joins Mary Kole to talk about his illustrious publishing career and provides valuable insights and inspiration for aspiring writers. He discusses the importance of managing expectations for success in your writing career, as well as writing for your own personal happiness.
An uplifting conversation with author Wendelin Van Draanen, where we discuss the therapeutic nature of writing and the silver lining in a difficult path to publication.
An interview with middle grade author and Newbery medalist Erin Entrada Kelly, where we discuss writing outside your lived experience.
A podcast interview with middle grade author Jake Burt, all about writing diversity from a place of privilege.
Dark YA novelist Gretchen McNeil joins Mary in an episode all about recognizing and executing a good story idea. They discuss the shifting young adult book market and embracing diversity, mastering storytelling structure and the importance of shaping the reader's experience, and the controversial subject of IP development.
Benjamin Roesch joins us to talk about his debut novel—but not his first novel—published with LGBTQ+ young adult indie publisher Deep Hearts. We talk about turning short stories into a novel, coming of age fiction, and being an older debut writer.
Sara Zarr brings insight and personal experiences to surviving the sudden and drastic changes within the YA marketplace, such as the popularization of certain YA genres and how that affects YA authors who specialize outside of those genres.
Leslie C. Youngblood shares her journey through her MFA program, gives tips on crafting interesting character relationships, and weighs in on one of the hottest questions for authors today: traditional or self-publishing?
Mindy McGinnis, mystery, suspense, thriller author and dog haver, joins the Good Story Podcast to talk about her upcoming work with James Patterson, shit-shoveling, book snobbery, and showing characters' humanity.
Decades-long agent, Rachel Orr, talks about real life clients as she shares what agents and editors are looking for, what to include in your query letter, and how to challenge the status quo.
NYT Bestselling young adult and middle-grade author Jonathan Auxier joins Mary Kole to discuss visual writing, worldbuilding, and how different media use dialogue to create action.
A conversation with Kilby Blades (author of romance novels such as The Gilded Love series) about self-publishing, writing diverse, feminist characters, and changes the traditional publishing industry needs to make in order to be an inclusive space for writers of color.
Insights from industry veteran Chuck Sambuchino on how to become a well-informed writer, build a platform, and get published.
A conversation with YA fantasy author Laura Sebastian (ASH PRINCESS, out now from Delacorte) all about worldbuilding.
A conversation with debut YA author Rebecca Coffindaffer (CROWNCHASERS, out now from HarperTeen) all about worldbuilding.
Lisa Stringfellow discusses her debut novel set in the Caribbean, “A Comb of Wishes.” She talks through her long journey from draft to finished book—plus plans for Book 2—and shares craft and industry tips she’s learned along the way.
Tune in for a chat with Mary Kole's long-time friend in the children's publishing space, YA Author J.C. Geiger. He tells all about how he made an epic mixtape with music no one's heard before (and met his heroes in the process), and talks about writing young adult characters, the future of post-pandemic fiction, and—of course—the power of music.
Gabriela Pereira discusses her journey to founding DIY MFA, the do-it-yourself alternative to a Masters degree in writing, while living with bipolar disorder. She shares tips about unconventional learning styles, finding a writing community in your backyard, and using storytelling to effectively market your work.
A conversation with John Cusick, literary agent and MG/YA author. We delve into writing for MG and YA readers, what agents are looking for, and breaking writing rules.
Writing teachers Jeff Lyons and Mary Kole in conversation about craft, from the big picture to the nitty gritty.
An interview with NaNoWriMo founder and writing teacher Chris Baty, where we discuss plot, pantsing, not nipping good ideas in the bud, celebrating a hot pile of garbage, and the cult of busyness.
CEO of independent publisher Girl Friday Productions Leslie Miller talks all things publishing, marketing, and building your platform as an author. She discusses the differences between traditional publishing, self-publishing, indie publishing, and hybrid publishing, and how to know which option is right for your project.
Services
Show your writer friends some love!
Whether the writer in your life is just starting out or already a seasoned pro, our gift cards are the perfect way to show you care and appreciate their work. The gift cards can be used to purchase professional editing services, consulting, and coaching from Good Story Editing.
For writers with a WIP or finished manuscript.
You may still be on the submission trail, but want to begin building your platform. More and more, agents and publishers will be looking to review your platform. Whether you’re starting from scratch or want to nurture seeds you’ve already planted, it’s never too early to start marketing yourself and your writing!
Click here if you’re a published author looking for a customized plan.
For authors who’ve already brought a book to market.
Maybe your sales are flagging or need revitalizing, you aren’t getting traction on social media, or you have a specific goal in mind (growing your newsletter, doing more events, etc.). We’re here to give you a personalized branding guide and marketing strategy to grow your dream job into a thriving lifelong career.
Click here if you’re an aspiring author looking for a customized plan.
FEATURED SERVICE
For writers with a WIP or finished manuscript.
You may still be on the submission trail, but want to begin building your platform. More and more, agents and publishers will be looking to review your platform. Whether you’re starting from scratch or want to nurture seeds you’ve already planted, it’s never too early to start marketing yourself and your writing!
Click here if you’re a published author looking for a customized plan.
Success Isn’t About Luck
We want to see writers and their work succeed—because we know that there’s nothing wrong with you or your work. It’s the “business as usual” approach to marketing for writers that’s broken, and we’re here to fix it—one writer at a time.
We’re here for every step of your writing journey.
Mary Kole is joined by writing expert John Matthew Fox to chat about his work helping authors and founding his company, Bookfox. Conversation topics include the different publishing paths available to writers, the benefits and drawbacks of traditional vs. self-publishing, the challenges of effectively marketing one's work, and going beyond commercial success.